YachtWorld.com Attains Industry Milestone

Online Marine Sales Network Continues to Improve Multiple Listing Service and Product Offerings

SAN FRANCISCO, May 16, 2000--YachtWorld.com today announced that participation in its yacht brokerage service now exceeds 1000 independent yacht brokers with more than $8.5 billion of inventory available online. As a division of boats.com, the premier online hub for the boating community, YachtWorld.com anticipates continued growth in the online boating marketplace through the support and integration of the boating and brokerage industries.

"Currently, the YachtWorld.com roster represents more than 65 percent of all of the U.S. and Canadian brokers and nearly half of the brokers worldwide," said Jessica Muffett, director of sales and founding publisher for YachtWorld.com. "By listening and providing prompt solutions to broker's needs and delivering services and products that help our members sell more boats, YachtWorld.com has created a unique and valuable online tool designed specifically for the yacht broker."

Launched in 1996, YachtWorld.com has a proven track record as the most visited marine site on the Internet. YachtWorld.com uses the Internet to establish relationships between yacht brokers and boat dealers and prospective buyers of new and used boats from around the world. Now, with more than 1,000 brokers participating--including 20 European brokers--YachtWorld.com boasts more than 27,000 current boat listings and the largest photo database of boats for sale on the Internet. This, coupled with boats.com's unmatched database of information about new and used boats, solidifies YachtWorld.com's status as the most frequented yachting resource in the world.

By leveraging the deep, industry-specific knowledge of its exceptional management team, boats.com is dramatically increasing market opportunities for the entire marine industry with YachtWorld.com leading the way among yacht brokers. Today's milestone of 1000 brokers illustrates a phenomenal acceptance among those brokers in the process.

"Membership in YachtWorld.com means access to a vast array of resources to help me get listings and, most importantly, sell the boat," said Wes Dilworth of Dilworth and Lally of Michigan. "As an active broker in the YachtWorld.com network, I benefit from the functionality that connects for-sale-by-owner listings directly to my broker network, enhancing my opportunities, while protecting my investment, and ultimately my sale."

This YachtWorld.com milestone of 1000 marine brokers transacting business in one network validates that the industry is ready to accept an online marketplace and ready to use the Internet as a growth tool for the entire industry.

"Our goals are ambitious, but this milestone is precisely where we wanted to be at this point in time," said Stuart Johnstone, chief strategy officer and co-founder of boats.com. "Building the premier online hub for the marine industry and the boating community is a multi-stage process, and winning the participation of the vast majority of yacht brokers places us in a very humbling position indeed."

About boats.com

Boats.com is building the premier online hub for the boating community and the marine industry. The boats.com site will enable boat users, manufacturers and resellers--including yacht brokers, boat dealers, marinas, boatyards, and other marine service businesses--to participate in a thriving online marketplace, opening up new commercial opportunities for the industry while enhancing the consumer's boating experience.

A division of boats.com, YachtWorld.com is the most visited marine site on the Internet and a trusted partner to the yacht brokerage community. YachtWorld.com pioneered the use of the Internet as a channel for buying and selling brokerage-listed boats.

Boats.com's management team is made up of boating and Web and Internet business veterans, whose depth and breadth of experience has enabled boats.com to build and leverage strong strategic partnerships in a the brief time since the company's inception. Founded in 1999, boats.com is a private, venture capital funded business located at Pier 38, The Embarcadero, in San Francisco.

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Ken Grimes
Jill Waymire
Applied Communications