Lands Top Management Talent, Secures
First-Round financing from Mayfield and Trident


Steve Astle
Applied Communications
415-365-0222 x 254
Kathleen Noonan
Applied Communications
415-365-0222 x 272

Funding Will Allow To Build The Premier Internet Hub For Multi-Billion Dollar Boating Community

SAN FRANCISCO, Jan. 27, 2000 -- today announced $6 million in first-round financing led by Mayfield Fund with additional backing from Trident Capital. This financial support has enabled to build an unparalleled management team and board of directors with deep marine and Internet expertise, focused on creating a web-based nautical marketplace.

According to 1998 data from the National Marine Manufacturers Association, the U.S. marine market is enormous, with more than 75 million active boaters who spend more than $20 billion annually. Although 60-plus percent of these enthusiasts have computers with Internet access, the boating industry is fragmented with more than 18,000 brokers, dealers, and service businesses that have not yet leveraged the Internet as a channel for distribution or communication.

"While there is a plethora of boating customers and suppliers, there is no central location for content, commerce and community," said Rolando Esteverena, CEO of " will utilize the Web as an enabler to unify the marine industry. Through our initial round of funding and the establishment of our management team, we are able to lay the groundwork to develop this lucrative opportunity."

The management team is comprised of world-renowned boaters with proven track records building strong, profitable technology businesses," said A.Grant Heidrich, general partner at Mayfield Fund. "Their industry-specific expertise, enterprising strategy and powerful vision were compelling reasons to invest in this promising venture."

Experienced Silicon Valley and Boating Industry Management

CEO Rolando Esteverena is a 30-year veteran of Silicon Valley, long-time boating enthusiast and experienced entrepreneur who has launched and led six high technology companies, two of those through successful IPOs.

Vice Chairman and Chief Strategy Officer Stuart Johnstone is both a pioneer in the sailing industry and a successful technology entrepreneur, having co-founded the premier sailing brand J/Boats and launched Internet video company Vosaic.

Chief Operating Officer and President Paul Rabe brings many years of experience in the sport and power fishing industries, serving as vice president of Cummins Marine and most recently as executive vice president at Outboard Marine Corporation (OMC). Chairman of the Board Tom Hutton is an accomplished CEO of Risk Management Inc. and former McKinsey consultant.

The accomplished management team also includes:

  • Jorge Bracer, chief technology officer, with deep software development and implementation background from Apple Computer and Citibank
  • Joe Skorupa, executive producer, who most recently served as editor-in-chief of Boating World Magazine
  • Peter Van Alstine, vice president of business development, with business and marketing experience from Procter & Gamble and
  • Don Wood, director of sales, who has held various sales management and executive roles at OMC and Tracker Marine

" presented us with a compelling business model for a virtually untapped market," said John H. Moragne, co-founder and managing director, Trident Capital. "We see strong potential in their strategy and are confident this ambitious management team will execute upon their solid vision."

About is building the premier e-commerce hub for the marine community. The company will unite boaters, marinas, boatyards, brokers, dealers, service businesses, distributors and manufacturers in a mutual exchange to improve the boating and marine experience. Founded in 1999, is a private company funded by Mayfield Fund and Trident Capital. Headquarters are located at Pier 38, The Embarcadero in San Francisco.